VP of Corporate Social Responsibility, Financial Services Roundtable
Ms. Chapa is Vice President of Community Services for The Financial Services Roundtable. In this capacity oversees the Community Services Department which highlights Roundtable member companies’ efforts to improve their communities, and strengthen partnerships with non-profit partners and public policymakers. Immediately prior to joining The Financial Services Roundtable, Ms. Chapa was President of Chapa Consulting, a marketing, public relations and advocacy firm, where she worked with various clients on financial literacy and women’s issues.
Ms. Chapa was appointed by the President in 2002 as the first Deputy Assistant Secretary for the U.S. Department of the Treasury’s Office of Financial Education. She is responsible for establishing the office and developing the Treasury Department’s financial education policy to promote financial democracy. Ms. Chapa was tapped by the Federal Deposit Insurance Corporation (FDIC) in 2003 to design and execute a major financial education campaign targeting Hispanic businesses and community leaders across the country, using the FDIC’s award-winning Money Smart Program. While with the FDIC she successfully launched a national media campaign to educate low- and middle-income Hispanic individuals about financial issues. Ms. Chapa has more than 25 years of experience developing, implementing and managing marketing, public relations and community relations programs in the private sector for consumer goods and financial services industries.