Rickey J. White, Jr.

Chief Marketing Officer, BrandedUnequal

Rickey J. White, Jr., is an Alabama-raised entrepreneur and brand strategy expert with over 10 years in marketing and managing diverse multi-cultural projects. He has led the strategy on digital and experiential marketing initiatives for organizations such as the American Red Cross, Ford, the Spirit & Beverage Industries, Cooper Green Healthcare Services, American Cancer Society, the Lincoln Motor Company, Student National Medical Association, and the University of Alabama at Birmingham. His social media & brand management tactics have been featured in PR News and by the Congressional Black Caucus Institute. In the most recent months, Mr. White has used his experiences to help start new business ventures, acclimate stagnant organizations with modern practices, and teaching the next generation about entrepreneurship.

Today, RJW leads the charge to deliver creative-based strategic marketing and user experience projects, as the Chief Marketing Officer at BrandedUnequal, an uncommon agency of disruptive creators; while writing a book entitled “The Need to Be Connected” with a supporting workshop series.

Prior to leading BrandedUnequal, Rickey’s ability to serve as an innovator of fresh practices, deploy cutting-edge technologies and foster key methods for bold cross-marketed brand campaigns led to contracts focused on optimizing the global customer experience for clients in the corporate, non-profit, governmental and other industries. His ability to influence internal and external teams in efforts to continuously and cohesively communicate—by leveraging existing relationships and partnerships to drive maximum impact on projects that fuse diverse audiences into viral and digitally shared experiences has helped shift the mindset in which his clients view their customers.

He is always up for exploring ideals and developing synergy over beverages!