Cheryl Guerin

EVP, Global Brand Strategy & Innovation, Mastercard

Cheryl Guerin leads the overall stewardship of one of the world’s most iconic and recognizable brands, including Mastercard’s highly decorated Priceless campaign. She’s focused on advancing the brand among consumers and B2B audiences through cutting-edge advertising, media, digital marketing and innovative insights that inform and inspire new opportunities for the business.

At the center of many of Mastercard’s award-winning and innovative purpose-centric marketing initiatives, Cheryl led the launch of the True Name® card, which was globally recognized with a Cannes Lions Grand Prix, the Strivers Initiative supporting small businesses, and the Stand Up To Cancer fundraising program that has generated seven FDA-approved drugs over the past decade.

Cheryl is a Clio, Effie and WARC awards juror and serves on the Board of Directors for The Advertising Club of New York, Ronald McDonald House NYC and Crohn’s & Colitis Foundation. She was named to Brand Innovators 2022 Top 100 Women in Brand Marketing, Advancing Diversity.org Hall of Honors, Yahoo Finance OUTstanding Ally Role Model list, and the Moves Power Women list. Cheryl also received the Women in Payments “Change Agent” Award.