Tobi Smith, is the Founder of AllIDoIsCook a startup that is making African flavors accessible across the USA by delivering Nigerian food products to doorsteps all over the USA and in grocery aisles. He is also the co-founder of TwoThirtyFour Kitchen, a boutique catering concept. He holds a Bachelors in Accounting from Babcock University and a Master’s degree in Hospitality and Tourism Management from the University of North Texas. In 2018, he dropped out of a Ph.D program to work on his startup full time. Tobi has many years of experience in the hospitality industry, consumer behavior research, marketing and product development.