Nikki Barjon

Founder and Managing Principal, The Brandshoppe and BRXND Sportsplex

Founder and Principal of The Brandshoppe, Nikki Barjon, is a globally recognized authority in the field of branding and communications. Her remarkable career has seen her transform elite champions, iconic figures, Hall of Famers, leading corporate brands, best-in-class products, and countless stars and professional athletes.

With an unparalleled expertise in the science and art of branding, Mrs. Barjon operates at the intersection of corporate strategy, community engagement, cultural influence, and crisis management. She excels in harnessing the power of branding to build trust, establish dominance, and create meaningful impact.

Mrs. Barjon is renowned for her contributions to some of the world’s most prominent voices, campaigns, and brands. She serves as a trusted advisor to a diverse clientele, spanning global corporations, non-profit organizations, and celebrated individuals, all united by a common purposeā€”to leverage their brands for positive change.

Her impressive portfolio includes collaborations with industry leaders such as Humana, Pfizer, JPMorgan Chase & Co., CBS, Bentley Motors, the NFL, the NBA, NASCAR, MLB, Ford Motors, Nike, and KingWorld Television, among many others. Mrs. Barjon has consistently provided strategic counsel to high-profile corporate, celebrity, and non-profit clients, guiding them through both their triumphant moments and their most challenging times.

With over two decades of experience in branding, public relations, public affairs, and crisis communications, Mrs. Barjon has played a pivotal role in the transformation of her clients’ brands. Her strategic leadership and communication expertise have left an indelible mark on some of the most prominent names in the industry.

In her most recent endeavor, Mrs. Barjon has established a state-of-the-art 15,000 sq ft sports facility in Southwest Atlanta. This facility is dedicated to training, developing, and empowering the next generation of student-athletes, harnessing the transformative power of sports and youth culture. Beyond its athletic focus, the facility is a vital resource in the local community, serving as a training ground, a development hub, and an empowerment center. With the goal of equipping next gen talent with the essential tools for success in both their athletic careers and personal lives, BRXND Sportsplex provides comprehensive programs that encompass financial literacy, character development, personal branding, impact content creation, and negotiation skills training.

Mrs. Barjon multifaceted career and unwavering commitment to positive change make her a true luminary in the world of branding and community engagement.

She resides in Atlanta with her husband and two children. She serves on the Board of Trustees for Atlanta Girls School and was recently honored as a 2023 Top 50 Women Leaders in Georgia.

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