Melissa Proctor
EVP & CMO Atlanta Hawks and State Farm Arena
Melissa Proctor is the EVP and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. She joined the organization in June 2014 and oversees the day-to-day operations of the club’s marketing, creative, Hawks Studios, live experience and production, brand merchandising/retail, talent & influencer relations, community impact, and basketball programs team.
Since starting her career with Turner Broadcasting System, Inc., Proctor has been a trailblazer. Among her recent accomplishments, she released her first book in 2020, From Ball Girl to CMO, and in 2021, she was honored with Adweek’s CMO Award. The American Marketing Association Atlanta Chapter recognized her with the 2022 AMY Lifetime Achievement Award.
Proctor is a graduate of the 2023 class of Leadership Atlanta and serves on the board of the High Museum of Art, WABE (PBS/NPR), and is a member of the Georgia State University Marketing Roundtable.
She holds a bachelor’s degree in Communication from Wake Forest University and a master’s degree in Design Studies/Branding from Central Saint Martins College of Art and Design at The London Institute. She lives in Atlanta and is mom to her daughter, Marley.